Burnout is a significant challenge among entrepreneurs, often culminating from unrelenting stress and inadequate work-life balance. In this article, we peer into the signs of burnout and offer a comprehensive set of strategies aimed at helping small business owners...
Content repurposing isn’t just a trend; it’s a robust strategy in your marketing toolkit that can significantly extend the reach and lifespan of your existing materials. In this comprehensive guide, you’ll discover practical ways to breathe new life into...
You want to scale your business? You’re going to need a budget. Budgeting is not just about managing money; it’s about strategically planning to scale and grow your business sustainably. This effort requires a surprising amount of meticulous planning....
Marketing to consumers is always an evolving challenge. As business owners, not only do we need to deliver on our product promises and manage orders, but we’re also navigating an ever-accelerating pace. The rise of short-form video content over the past five...
This is part 3 of the “DIY Customer Focus Series”. You can read Part 2 here… In our last post, we explored the significant steps involved in better targeting your marketing audience and the importance of such strategies. Now, we delve into the...
This is part 2 of the “DIY Customer Focus Series”. You can read Part 1 here… Modern business is more competitive than ever, so knowing your target audience is not just beneficial—it’s essential. Deep knowledge of your target audience can...
Unleash the Power of Colors for Your Business Website: A Guide to Choosing the Perfect Palette As the saying goes, “a picture is worth a thousand words.” However, in web design, choosing the right color palette is worth even more than that. The colors used...
With networking and communication happening almost exclusively online, the way you present yourself digitally has a huge impact on how people perceive you, which can ultimately determine your success. That’s why it’s important to take every opportunity to showcase...
An important part of marketing a small business should be gaining press coverage. But attracting media attention can be an art in itself. Journalists like me get pitched every day, often multiple times a day. With so much coming at us, we journalists have to make...
Small businesses across the country are facing unique challenges due to the ongoing pandemic, but there is help available. Many cities and organizations are offering grants and funding to support small business owners in their efforts to revitalize their businesses,...
