In today’s digital age, businesses need to find new and innovative ways to reach their target audience. One approach that has proven successful is using short-form video ads on social media platforms such as Facebook and Instagram. Reels ads, specifically, offer a unique opportunity for businesses to showcase their products or services in a creative and engaging way.
The creative approach adopted by PureGym, the UK’s largest gym operator, resulted in a boost of 11% in membership signups. By targeting its younger audience through short, full-screen and vertical Reels ads on Facebook and Instagram, PureGym created a series of “Real Reels,” shot in low-fi handheld style at its gyms.
The casual videos featuring gym-goers answered common questions, leading to significant interest in the company’s services. The campaign also resulted in a decrease in cost per purchase and an increase in Thruplays.
The results were measured through an A/B test that compared the performance of the new Reels ads to previous ads, leading to 82% decrease in cost per Thruplay.
If you want to implement a similar strategy in your business, here are some steps you can follow:
- Identify your target audience: Determine who your target audience is and where they spend their time online. If your target audience is younger people, Reels ads on Facebook and Instagram could be an effective platform to reach them.
- Create a series of short videos: Create a series of short, informal videos that showcase your products or services in action. Film these videos in a low-fi handheld style in real-life surroundings. Make sure the videos answer common questions that your target audience may have.
- Make use of overlaid text: To avoid interfering with the visual message, you can overlay questions and answers in the usual Reels text style.
- Measure your results: Use A/B testing to compare the performance of your new Reels ads against your previous ads. This will help you see if your strategy is working and make changes if necessary.
- Repeat and refine: Continuously monitor your results and refine your strategy based on the data you receive. Make changes to your videos, targeting, and budget as needed to improve performance and reach your goals.
Conclusion:
By following the steps outlined above, businesses can create effective Reels ads that engage their target audience and drive sales. Whether you are a small startup or a large corporation, the benefits of using Reels ads cannot be ignored. By identifying your target audience, creating engaging videos, and measuring your results, you can reap the rewards of this innovative marketing strategy. Don’t wait – start exploring the possibilities of Reels ads for your business today.